Objectives
Launching Index’s new spin-out fund exclusively dedicated to life sciences and publicise the first closing of the new fundraising:
- Promote key messages relating to the rationale for the spin-out and the purpose of new fund and its investment objectives
- Highlight the experience of the life sciences team, its pioneering ‘asset-centric’ investment approach and the quality of the investment portfolio
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Raise awareness of the team’s track record of successful fundraisings, exits and value creation using portfolio company case studies
Strategy
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Acting as a strategic advisor to co-ordinate all of the elements of the upcoming announcements
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Drafting announcement and key messages that appropriately reflect the strategy and rationale for the new independent fund
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Liaising with the key stakeholders involved in the fund raising to co-ordinate timings, sign-off and potential quotes for the announcement
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Drafting Q&A and ensuring key stakeholders who may be asked to comment in the press agree on the responses
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Pre-briefing target journalists under embargo and setting up one-on-one briefings in advance of the news, with further media follow up on day of release
Results
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Extensive UK National media (Financial Times), wires (Bloomberg and Reuters), and global trade media coverage (front page article in BioCentury) including extensive international press coverage
