Team
Kari Bennett
CEO of Arrives Marketing Strategies, a US-based life sciences branding and marketing agency
California, USA
Kari is a specialist in marketing and change management with 20+ years experience in strategic marketing with a special focus working with senior-level executives in the life sciences industry.
She has managed teams globally and worked with partner organizations across the US, Europe, South America, and China where she led marketing strategies for EBD Group’s portfolio of conferences that served the commercial side of drug development. Kari also served on the senior leadership team developing brand and market-launch strategies for new companies acquired by Informa.
Kari has launched new brands, developed campaigns to re-introduce companies and brands post-acquisition, she has propelled events into new markets, and has created effective “go-to-market” and integrated marketing strategies that span the entire life cycle. Her expertise includes: strategic marketing, branding, persona development, digital marketing campaigns, content marketing and thought-leadership, advertising/media buying, public relations, media outreach, organizational development and amplification strategies through partnerships and sponsors.
Kari has a Master’s Degree in Strategic Marketing and Organizational Development.
