Positioning Concept Life Sciences as a partner of choice from concept to clinic

“It was a pleasure to work with the Scius team, who did an effective job in placing thought leadership articles in the trade media which resulted in raising the visibility of Concept Life Sciences with potential customers.”

Clare Whitewoods
Marketing Director at Concept Life Sciences

Objectives

Position the company as a CRO partner of choice from concept to clinic, across major therapeutic areas including immuno-oncology, liver disease and neuroscience, for a wide range of modalities
Highlight core competence in medicinal chemistry, and expansion of biology capabilities in protein production
Highlight that the SME is the UK’s biggest independent chemistry CRO, employing around 250 people

Strategy

Ran a messaging and planning workshop
Developed messaging to highlight key capabilities
Wrote and distributed press releases
Engaged with media to tell the story and secure coverage
Supported an ‘official opening & expansion’ event at the company, to secure local media coverage and engage with customers
Supported content creation for new newsletter and LinkedIn

Results

Secured significant trade-media coverage, including in key titles such as GEN, The Medicine Maker and Insider Media
Secured several editorial commissions for follow-on thought leadership content, in titles including EBR, and The Medicine Maker, which helped profile key people and key technologies at the company
Successfully promoted the CRO as partner of choice from concept to clinic