Top Tips to Capture the Attention of Investors & Partners at Life Sciences Events

January is the perfect time to prepare for events season, as there’s a wealth of top-quality life sciences events coming up between now and Easter. Devote some time now to ensuring your messaging and marketing materials are up to date and tell your story in a way that will resonate with investors and partners. So, here are some top tips on what to do right now to ‘get ahead of the curve’, generate buzz, capture attention, and maximize impact at events. Read on to make 2026 a year of great success!

Where to go?

An important starting point is to plan ahead and decide which events will offer the best return on investment to support your objectives and that the target audience you wish to engage with will be present. Here are some of the best events coming up for life sciences innovators seeking global connections with investors and partners:

As we know, some prestigious healthcare and life sciences events run by banks, such as J.P. Morgan in San Francisco this month, are invite only, which can be hard to secure. If you don’t have an established black book of contacts to reach out to yet, a good ‘hedge’ is to book into one of the ticketed events, such as Biotech Showcase, that runs at the same time and similar location, as that gives you a way to structure your meetings to work from when everyone is in town.

What can make my messaging stand out?

Communications planning around events requires preparation time to perfect. Here are some items to consider:

A compelling pitch. What’s your elevator pitch for the conference partnering system, how does it tie in with the competitive landscape, and why does it matter to the audience at the event? What’s the medical and commercial value? Basically, why should people care?
Pre-work such as going through the attendee list and working LinkedIn (see below) before the event. Don’t let the event be the first point of contact, consider sending an introductory message before, or follow them on LinkedIn
A solid networking strategy. Focus the bulk of your time on following up from meetings, not meeting scheduling – send fewer, more tailored invites to prospects that you know are a potential fit, and block out time after the event to send follow-up information and book in a call to secure a positive outcome.
A press-release primed to go just before, or during, the event, with significant news that’ll attract media visibility and help attract meetings and you canprovide a significant update, for example a data announcement or a C-suite appointment release.
A media Q&A to accompany the above which helps you get across all your messages concisely, but also gives the management team considered responses to potentially tricky questions
An up-to-date investor presentation, which is visually engaging and succinctly communicates the latest narrative.
LinkedIn post(s) saying you’ll be attending, highlighting key ‘contact points’ such as a booth, a speaker slot on a panel, a poster presentation and so on. Potentially one, or more, posts ‘reporting from’ the event, or post event with ‘reflections from’ if it’s a significant one or you want to highlight a relevant industry trend.
Updated content on the company website so when people check-out the company ahead of a meeting, everything is up to date, consistent and compelling and is aligned with the latest corporate deck that has been presented.
Content in your data room. If you are raising finance and had a good meeting with an investor, that’s likely where they’ll check next, so ensure it has what they’ll be looking for.
A corporate fact sheet, for a quick summary of the core facts that can act as a teaser document for investors and partners.
An email VIP list to promote your presence, share news and build excitement.
A short video as people enjoy sharing visual content. This can be created on a mobile and can help capture the excitement and energy at the event for your LinkedIn feed.
Business cards. While we’re all glued to our cell phones all the time these days, that little rectangular bit of paper is still a useful ‘old school’ business development asset to have to hand, literally. Go modern, and add a QR code, so people can scan your contact details on their ‘phones too. And don’t leave one side blank: that’s valuable marketing real estate!
Your best ‘you’. Your PR team may line up in-person *live* media interviews at events: does your media training need brushing up? Especially around tricky technology questions, the nuances of your narrative, and any sector ‘issues’ that may reasonably be expected to come up.
A sponsor ‘badge’. Consider being an event sponsor, which can include perks such as being a ‘thought leader’ on a panel, and supporting a memorable networking event, can do a lot to boost your visibility and may not cost you anymore than the 3 delegate passes you were already considering purchasing.

While that’s a long list, and we know event planning & marketing can be overwhelming,

Scius Communications are experts in raising visibility for our clients to support their communications objectives. We have partnerships with all of the key partnering event organisers and regularly place our clients on speaker platforms. We are planning to attend many of the above events so we can help you prepare but also provide on the ground support in preparation for your speaker slot or to set up media meetings at the event. Connect with us or visit our website to find out more about our services or follow us on LinkedIn.