Supporting with Organic & Paid Social Media

Objectives

• To support clients in raising their profile and facilitate engagement with key stakeholders
• Push organic and paid content through LinkedIn and Twitter to build followers and engagement with new audiences
• Overall support with recruitment, financing, and generating collaborations, all of which serve to help achieve scientific and commercial goals

Strategy

• Organic posting with imagery improves engagement with content and nurtures relationship with the client’s audience
• Paid promotion to increase followers and reach with new audiences in specific geographies
• Establish a frequency that is credible, useful, and sustainable
• Content can include company news, conferences and events, publications and data, awareness days

Results

• Our support has led to a more proactive and visually appealing stream of contents for clients
• Leveraging paid promotion has further increased engagement and reach of content, also increasing number of followers
• We help clients manage their social media output and improve engagement both internally and externally
• Our content has also supported clients with senior executive recruitment