IRBM

‘Thank you for all your great work in securing [media] coverage. It has been a tough time for the company with everyone working flat out in challenging conditions due to the pandemic. It has been the boost that everyone needed. I always refer to IRBM as “the best kept secret”, and now we are finally on the radar!’

Heidi Kingdon Jones, IRBM’s Global VP Sales and Marketing

Objectives

To position IRBM as a leading CDMO, accelerating innovation through its passion for science, in order to support new customers
To highlight IRBM’s Advaxia Biologics, a global leader in viral vector manufacturing, role in manufacturing, the University of Oxford and AstraZeneca Covid-19 vaccine

Strategy

Ran virtual messaging workshops to refine the company’s key messages
Engaging with the media to tell IRBM’s story and gain extensive coverage
Enhancing the company’s digital marketing assets by producing a racing-themed short animated film ‘IRBM gets you to the checkered flag’, highlighting the company’s capabilities
Raising social and digital media profile by writing regular posts for LinkedIn and the corporate website

Results

Secured significant coverage in top-tier international trade media, showing the company is committed to producing vaccines and peptides to hit back at the pandemic virus
Film helped support international business development by securing interest & engagement from potential partners
Social media posts resulting in thousands of impressions and hundreds of likes

Please find the film here